Your purpose is to increase your cause's awareness and you're tasked with organizing an event for a list of 500 potential guests.
You email or mail them the invites. But, in practice, a good chunk of them won't show up. How can you solve this?
In today’s fast-paced world, where many people are just too busy to attend in-person or video events, capturing and maintaining audience engagement can be challenging, especially for marketing and event planning departments.
It gets even harder if your target audience is mid 20s and above, because many have also childcare commitments to care about, thus attending evening events is quite challenging for them.
ProMaman is a powerful tool designed to help you overcome these challenges by integrating written discussions into your seminars and webinars, so that those who couldn't make it, would still be able to learn and interact with your content and cause.
This guide will walk you through the best practices to maximize target audience engagement and do so using the ProMaman platform.
[ Understanding ProMaman ]
ProMaman enables marketing and event planning departments to enhance their audience engagement by providing a platform for written discussions. By leveraging ProMaman, you can invite your mailing list to read the summary of your theme and the speakers' key points. They can then easily participate in the discussions related to your seminars and webinars, without the need to sign up, ensuring that even those who cannot attend live due to work or childcare commitments can still engage with your content in the easiest way.
[ Why ProMaman? ]
- Accessibility: ProMaman allows your audience to engage with your content at their convenience.
- Inclusivity and women-empowerment: ProMaman provides an opportunity for those with busy schedules to participate.
- Enhanced Interaction: Written discussions can lead to deeper engagement and understanding of the content. They can also be accessed anytime and from anywhere - be it a crowded train, a loud cafe or during breastfeeding, thus ensuring at most convenience to your targets and therefore maximum engagement.
[ Steps to Maximize Engagement with ProMaman ]
1. Pre-Event Preparation:
a. Segment Your Audience
Before sending out invitations, segment your mailing list based on interests, preferences, and past engagement. This helps in personalizing your invitations and ensuring higher participation rates.
b. Create a Compelling Invitation
Craft a well-designed and compelling invitation email that highlights the benefits of participating in your seminar/webinar. Use engaging subject lines, clear call-to-action buttons, and provide a brief overview of the topics to be discussed.
You can choose to create your event introduction on ProMaman PRE-seminar. In this case, be sure to include its direct link in your invitation with a note that guests can comment without the need to register accounts. Doing so generates more interest, as the guests will be able to easily leave their questions and feel part of the event.
c. Set Clear Objectives
Define what you want to achieve with the ProMaman discussion. Whether it’s generating leads, increasing brand awareness, or gathering feedback. Having clear objectives will help you formulate better call-for-action at the end of the discussion.
2. During the Event: (recommended)
a. Integrate ProMaman with Your Webinar/Seminar
During the event, ensure that your audience is aware of the notes and discussion that's happening on ProMaman. Mention it at the beginning, during breaks, and at the end of your webinar/seminar.
b. Engage with Real-Time Updates
If possible, provide real-time updates and prompts on ProMaman during your event. This keeps the discussion active and encourages participants to stay engaged.
c. Moderate the Discussion
Assign a moderator to oversee the ProMaman discussion. The moderator can answer questions, provide additional resources, and keep the conversation on track.
3. Post-Event Engagement:
a. Send a Follow-Up Email
After the event, send a follow-up email thanking the participants who came and those who couldn't. Encourage them to continue the discussion on ProMaman. Include highlights from the event and any key takeaways.
b. Share Valuable Content
Continue to share valuable content related to the event on ProMaman. This can include articles, videos, and additional resources that provide further insights into the topics discussed. If you have a deadline for the discussion on ProMaman, be sure to indicate it. After the deadline, you can close comments or delete the discussion.
c. Gather Feedback
Use ProMaman to gather feedback from participants. Create polls or ask open-ended questions to understand their experience and gather suggestions for future events.
4. Analyze and Optimize:
a. Track Engagement Metrics
Monitor key metrics on ProMaman, such as the number of participants, engagement rate, and the quality of discussions. This data will help you understand what worked well and what needs improvement.
b. Adjust Your Strategy
Based on your analysis, adjust your strategy for future events. Experiment with different formats, discussion prompts, and engagement techniques to find what resonates best with your audience.
5. Foster a Community:
a. Build Relationships
Use ProMaman to build relationships with your audience. Engage with them regularly, respond to their comments, and show appreciation for their participation.
b. Create a Sense of Belonging
Encourage a sense of community by recognizing active participants and highlighting their contributions. This fosters a sense of belonging and encourages continued engagement.
Conclusion
Maximizing target audience engagement involves a strategic approach that encompasses pre-event preparation, active engagement during the event, and sustained post-event interaction. Ease up the process and maximize your audience engagement using ProMaman. By following these steps, you can ensure that your audience remains engaged, informed, and connected with your content, regardless of their schedule constraints. ProMaman not only broadens your reach but also deepens the connection with your audience, ultimately driving better results for your marketing and event planning efforts. Getting ready for your seminar or webinar? Join ProMaman now to benefit your cause, team and your guests!
